This website www.kempinski.com (“Website”) is made available to you by Kempinski Hotels S.A., 10 Rue Henriette-et-Jeanne-Rath, 1204 Genève, Switzerland hereinafter referred to as “Kempinski”, “we” or “us”. We comply with data protection legislation such as the EU General Data Protection Regulation and the Personal Data Protection Act 2012 of Singapore, which regulates the processing of personal data relating to you and grants you various rights in respect of your personal data. The aim of this Privacy Policy is to inform you about how we will use your personal data you provide to us through this Website, in connection with hotel bookings, your stay at hotels of the Kempinski group as well as personal data provided and/or collected by us through other channels. We also inform you about your rights under applicable data protection law with respect to the handling of your Personal Data by us. Before providing us with Personal Data we recommend that you read this Privacy Policy which also forms part of our Terms and Conditions that govern our hotel services.
I. What is Personal Data?
For the purposes of this Privacy Policy, “Personal Data” means any information provided by you when interacting with us, for example through our Website or when calling us, or data is collected about you through your use of our Website and allowing you to be identified personally, either directly (e.g. your name) or indirectly, because the data references an identifier such as your name, an identification number, location data, an online identifier (e.g. telephone number) as an individual person. We may also collect personal data about you in other instances which relate to your stay at Kempinski.
II. When is what kind of data stored and processed for what reason?
1. Use of the Website
Whenever you navigate our Website, data is collected and processed about you. We collect the following data:
Information related to the browser or device you use to access our website
IP address
Country you are browsing from
Browsing habits, including sites visited
Other demographics and statistical information
The data is collected through the session cookies (with regard to cookies see also below) we use on our Website. It is anonymised, before we use it to build anonymous utilisation profiles, for marketing purposes and to optimise our Website and the services we provide. This data shall not be used in order to identify the visitor of this Website personally.
2. Interacting with us
Every time you interact with us (e.g. booking a room through our Website, by phone or through a third party provider, posting a comment on our blog, signing up for our newsletter) we may collect and process the Personal Data you provide to us.
a. Booking a room
When you book a room, we collect Personal Data, which includes:
Your selected hotel
Your selected dates
Number of rooms in the reservation
Number of people in the reservation (adults and children)
Age of children
The rate/special offer selected
Any add-on packages selected
Your full name
Your address, including city and country
Your e-mail address, and
Your credit card details
Optional information
Frequent Flyer Information
Arrival Information
Room, Bed type and/or other preferences
Telephone/mobile
Option to join the KEMPINSKI DISCOVERY loyalty programme
We use this Personal Data to handle your reservation and to establish and fulfill our contract with you. This includes verifying your identity, taking guarantee and/or payment information, and sending stay-related and/or marketing communication.
We take the protection of your Personal Data very seriously and therefore have kept the mandatory required fields to a minimum.
b. Newsletter and special offers
If you provide your contact information to us (e.g. when booking a service with us or when signing up for our newsletter via our Website), we may use this Personal Data to send you our newsletters and details of other special offers which may be of interest to you, based on previous interactions with us (e.g. bookings).
If you sign up for our newsletter via our Website, you are required to provide your email address only. When you sign up for the newsletter via our website, you will receive an email to reconfirm your interest in staying in touch (double opt-in). Any additional information is voluntary and will be used solely for a personalisation of the newsletter.
By providing your email address and subsequent confirmation via the double opt-in, you consent to receiving our newsletter. You can revoke your consent and opt out of receiving the newsletter at any time by clicking on the unsubscribe link included in every newsletter. Moreover, you also have the possibility of unsubscribing in your personal profile under “data protection”. For any further objections, kindly address the contact stated at the end of this policy.
We also include web beacons in HTML-formatted e-mail newsletters in order to count how many newsletters (or particular articles, links, etc.) are being accessed, and on our website to count users who have visited these pages.
c. KEMPINSKI DISCOVERY membership/user account
You can create a KEMPINSKI DISCOVERY membership/user account with us, which gives you added benefits, such as updating personal information and preferences; summary of past/future stays in any Kempinski Hotel; member discounted rates in any Kempinski Hotel*; special benefits and discounts in any Kempinski Hotel* (varies by KEMPINSKI DISCOVERY membership level); and local experiences* which can be redeemed at any Global Hotel Alliance hotel brand. If you set up a KEMPINSKI DISCOVERY membership/user account, we ask you to provide the following Personal Information:
Your full name and email address
Your date of birth
Your home address and phone number
Your language preference for email communication
Your email marketing preferences
We use your Personal Data to send you newsletters and special offers.
*For further information on KEMPINSKI DISCOVERY, please see point 4.
For the web user account, you can deactivate your account at any time by contacting corporate.ecommerce@kempinski.com. For KEMPINSKI DISCOVERY, you can deactivate your account via the discoveryloyalty.com website.
If you deactivate your account, your account will be set to inactive.
d. “Contact Us” functionality
You can get in contact with us via our Website by using the “Contact Us” functionality, or by telephone. To contact us you are required to provide the following information:
Your full name
Your zip code
Your telephone number and your e-mail address,
Your enquiry, and
Recaptcha, to confirm you are an actual person, and not a robot
Any additional information (e.g. home address) is provided voluntarily.
We use your information to reply to your enquiry.